London In-Person Workshop with Lindsay Taylor
Understanding Business Strategy for the EA & PA
For Executive & Personal Assistants who want to elevate their skills and unlock their potential
- Enquire for next available date
- 1.00pm - 5.00pm
- Gaucho Tower Bridge, London SE1 2DA
- Just £345 + VAT (includes networking)
- Ticket includes evening networking
Understanding Business Strategy for the EA & PA
The most successful PAs are able to fully support their management and leadership teams because they have an understanding of business strategy. This interactive half day workshop has been specially designed to provide you with this awareness. You will have an opportunity to explore what strategy means, cut through the jargon of strategy, and apply useful strategic analysis and tools to enhance your skillset and strategic know-how.
Workshop Objectives
By the end of this workshop you will:
- Understand the purpose and approach to business strategy
- Learn what makes a successful strategy through analysis of both the external and internal environments
- Understand the importance and process of communicating and implementing strategy throughout an organisation
Workshop Content - What you'll learn during the day
What is Strategy?
- Explore the meaning of strategy
- Appreciate that strategy can be applied to all walks of life including personal, project, sector, industry and business
Key Elements of Strategy
- Explore buy-in and commitment
- Understand how to best communicate strategy
- Understand SWOT analysis for internal considerations and PESTLE for external considerations
Sweet Spots and Hierarchy of Statements
- Understand how to select strategy using sweet spots
- Know how to define strategy under the hierarchy of statements
Embedding the Strategy
- Understand mission, vision and strategy in relation to renowned organisations
- Identify your organisation’s mission, vision and strategy and consider your contribution and fit
Stakeholder mapping
- Know to how define stakeholders
- Understand the need for action plans, goals and marketing actions to successfully executive a strategy
- Conduct a stakeholder mapping exercise to effectively manage stakeholders
Your Workshop Host for the Afternoon
Lindsay Taylor
Co-founder and Director of Your Excellency Limited
Lindsay is a highly regarded industry expert with 30 years experience of the EA/PA profession. She spent 10 years as a PA/EA to high profile CEOs in transatlantic organisations like Transamerica Corporation before setting up Your Excellency in 2007.
Lindsay is the published author of the award-winning ‘The A-Z Pearls of Wisdom for Executive PAs’.
She produces a monthly industry podcast “The EA/PA Chataway with Lindsay” and also writes a weekly Lunch N Learn newsletter sharing her wisdom and industry insights.
Lindsay recently spoke at The PA Show Spring 2025 in London on the Keynote Stage to a ‘standing room only’ audience.
Lindsay is the host and trainer for the day, and will be there to network with you all in the evening.
Making the most of your training
- We will provide you with a personalised delegate course workbook to keep a record of your learning.
- Post training you will receive a pdf copy of the slides we use to include useful resources/further reading to encourage continuous professional development.
- A Certificate of Attendance bearing a gold Your Excellency seal will be presented to you at the end of the training day.
Can't make the workshop but want to join us in the evening for networking?
From 5.30pm to 9.00 pm, we will be hosting a networking event in partnership with Gaucho PA Club.
There’ll be a FREE raffle to win one of five signed copies of Lindsay’s award-winning book “A-Z Pearls of Wisdom for Executive PAs” too.
To find out more and to secure your place, email lindsay@yourexcellency.co.uk.
