Lunch and Learn with Lindsay – Issue 69: How SMART are SMART Goals?

SMART GOALS …the star of “goal setting” since the 1980’s when first introduced by American Consultant George T Doran in his whitepaper “There’s a SMART Way to write management goals and objectives”. SMART is the simple and effective framework to ensure your goals can be defined, measured and achieved.

But in today’s demanding and fast-paced business environment, how robust is Doran’s method? How SMART is SMART?

Head to our Blog Post linked here to read more!


More Posts

Become a truly exceptional EA by combining strategy, finance, marketing and leadership know-how in this accessible and accredited blended-learning Programme. The Mini MBA is for Senior & Executive Assistants who want to master business and leadership skills.

The knowledge and skills you will learn will be equally useful within your professional role and personal lives.

IAM are one of the oldest professional bodies for business and administrative managers in the UK.

During your period of study with Your Excellency Limited, you will have Student Membership status of the IAM.

When you achieve your qualification, you’ll be able to take advantage of a preferential Your Excellency alumni rate and upgrade to full membership status.

Existing IAM members are eligible for 15% discount on listed training prices.

Your Excellency offers professional accredited training through the SFJ Awards.

SFJ Awards are the Ofqual regulated Awarding Organisation for the Level 3 Award in Professional PA and Administration Skills and Level 4 Certificate in Office and Administration Management.

Reserve your place on the SFJ Awards Qualifications

Grow your confidence and study for an accredited, industry recognised professional qualification.


Places are VERY limited for each cohort and every programme of our Mini MBA sells out fast.