Introduction to Marketing for Administrative Managers

This one day training course is a Unit of the IQ/IAM Level 3 Award in Professional PA & Administration Skills

Overview

This Unit is for PAs, Administrative Managers and others who need to develop an understanding of the marketing function within a business. The content covers the primary terms and concepts of marketing and focuses on how the Executive Office and wider business both support the marketing strategy and are in turn supported by it.

At the end of this course you will be able to:

  • Define the marketing function and understand the marketing funnel
  • Understand the 4 Ps and the 4 Cs of marketing
  • Differentiate between product and brand
  • Understand target audiences and customer segmentation
  • Be familiar with the language of marketing and build your own glossary
  • Apply your newfound learning to the “Build a Campaign” case study
  • Experience first-hand the benefits of applying marketing theory

Why train with Your Excellency?

We're PA/EA champions

Your Excellency champions PAs like no other training provider. Working with the Institute of Administration Management, we have designed IAM Level 3 & 4 qualifications that will help to develop your career and profile within your business.

We're part of a big network

We’re well connected in the PA, VA and learning & development communities. We value the power of networking and can give you a personal introduction to PA Networking owners in your area so you can tap into the amazing community around you.

Accredited by the IAM

This course is one of 12 available within the Level 3 Award in Professional and Administration Skills. Complete 5 of your choice and you will achieve your own professional qualification. Because we are accredited by the IAM, you can be absolutely sure that our content is of the highest quality and completely up-to-date. And because PAs often have different responsibilities, our courses cover everything from marketing to finance, event management to business writing.

Industry leading training

If you want to take your career as a PA or EA to another level, there is no better training partner than Your Excellency to ensure you achieve your goals.

Contact us to request more details of our IAM accredited qualifications and coaching services

For EA/PA training and coaching enquiries

00 44 (0)7930 194147

To find out more call us on the number above or email Lindsay Taylor directly lindsay@yourexcellency.co.uk

For executive training and coaching enquiries

00 44 (0)7824 619125

To find out more call us on the number above or email Malcolm Taylor directly malcolm@yourexcellency.co.uk