Principles of Business Event Management

This one day training course is a Unit of the IQ/IAM Level 3 Award in Professional PA & Administration Skills


This Unit is for PAs, marketers and others who need to develop or improve their skills and understanding of planning, running and evaluating events. Learners will gain knowledge and skills needed to plan and organise events in order for them to be successful. Recording and analysing feedback in order to evaluate the success of an event will also be covered.

At the end of this course you will be able to:

  • Understand the purpose and types of events
  • Generate a clear brief to understand what makes a great event
  • Plan, organise and evaluate an event
  • Understand the venue and resources needed for different types of events
  • Successfully brand and market your event
  • Apply your newfound learning to the “Let’s Plan An Event” scenario
  • Experience first-hand the benefits of practising your new skills

Why train with Your Excellency?

We're PA/EA champions

Your Excellency champions PAs like no other training provider. Working with the Institute of Administration Management, we have designed IAM Level 3 & 4 qualifications that will help to develop your career and profile within your business.

We're part of a big network

We’re well connected in the PA, VA and learning & development communities. We value the power of networking and can give you a personal introduction to PA Networking owners in your area so you can tap into the amazing community around you.

Accredited by the IAM

This course is one of 12 available within the Level 3 Award in Professional and Administration Skills. Complete 5 of your choice and you will achieve your own professional qualification. Because we are accredited by the IAM, you can be absolutely sure that our content is of the highest quality and completely up-to-date. And because PAs often have different responsibilities, our courses cover everything from marketing to finance, event management to business writing.

Industry leading training

If you want to take your career as a PA or EA to another level, there is no better training partner than Your Excellency to ensure you achieve your goals.

Request details for the Principles of Business Event Management Unit

Complete the short form below to request further details of this course, or call the number below.

00 44 (0)7930 194147

To find out more call Lindsay on the number above or email her directly.