Lunch and Learn with Lindsay – Issue 58: The Magic of Words – Part 3

Welcome to another Monday, another ????Lunch N Learn With Lindsay???? instalment and more magic as I continue sharing my belief that words have a magic and power to them.

Use motivational words to achieve goals and objectives

Goals and objectives are there to be “achieved” so it makes sense that the use of words that promote forward movement and momentum are your magic ones. You are heading towards achieving your goals and putting in to practice “towards” thinking using “towards” words as opposed to “away from” thinking and “away from” words.

Here’s a checklist to help you identify the difference:

“Away From” Words
Don’t want
Can’t (do)
This is a problem, this is hard, this is difficult
Barriers, obstacles
Lose, eliminate, get rid of
Movement away from something
Can be considered demotivational/draning and negative
Great for risk analysis!
A A Milne’s Winnie the Pooh character?  Eeyore of course!

“Towards” Words
Do want, will do
Can (do) and will do
This is a challenge/challenging – and I’m up for that challenge!
Gain, get, attain, achieve
Movement towards something
Can be considered motivational/inspirational and positive
Great for achieving goals and outcomes!
A A Milne’s Winnie the Pooh character?  Tigger of course!

Identify what your natural tendency is.  If you’re more of an “away from thinker” (and you’re fantastic at risk analysis!), do make a conscious change in your language when you want to add some magic to help you and others achieve goals.  This will encourage motivation, positivity and  forward movement and gain.  Add this to stepping outside of your comfort zone and you’re definitely creating some magic! 


More Posts

Become a truly exceptional EA by combining strategy, finance, marketing and leadership know-how in this accessible and accredited blended-learning Programme. The Mini MBA is for Senior & Executive Assistants who want to master business and leadership skills.

The knowledge and skills you will learn will be equally useful within your professional role and personal lives.

IAM are one of the oldest professional bodies for business and administrative managers in the UK.

During your period of study with Your Excellency Limited, you will have Student Membership status of the IAM.

When you achieve your qualification, you’ll be able to take advantage of a preferential Your Excellency alumni rate and upgrade to full membership status.

Existing IAM members are eligible for 15% discount on listed training prices.

Your Excellency offers professional accredited training through the SFJ Awards.

SFJ Awards are the Ofqual regulated Awarding Organisation for the Level 3 Award in Professional PA and Administration Skills and Level 4 Certificate in Office and Administration Management.

Reserve your place on the SFJ Awards Qualifications

Grow your confidence and study for an accredited, industry recognised professional qualification.


Places are VERY limited for each cohort and every programme of our Mini MBA sells out fast.