
Lunch and Learn with Lindsay – Issue 69: How SMART are SMART Goals?
SMART GOALS …the star of “goal setting” since the 1980’s when first introduced by American Consultant George T Doran in his whitepaper “There’s a SMART Way to write management goals and objectives”. SMART is the simple and effective framework to ensure your goals can be defined, measured and achieved.
But in today’s demanding and fast-paced business environment, how robust is Doran’s method? How SMART is SMART?



